Creating television commercials (TVCs) and video ads for OTT platforms in the Indian market requires adherence to Technical Specifications for TV Commercials Broadcast in India to ensure quality and compliance with broadcasting standards. This guide provides detailed information on the technical requirements for both High Definition (HD) and Standard Definition (SD) TVC files, as well as specifications for various OTT platforms. Understanding these specifications can help streamline the production process and improve the chances of a seamless broadcast.
HD TVC File Master Specifications
1.1 HD Specification:
- Container: MXF
- GOP: Long GOP
- Bit Rate Type: CBR
- Video Codec: Sony XD CAM HD 422
- Video Bit Rate: 50 Mbit/s
- Resolution: 1920×1080
- Frame Rate: 25 fps
- Interlacing: 50i
- Audio Codec: PCM and/or Dolby E
- Bits per Sample: 24 bits (Dolby E always 20 bits)
- Audio Channels: 4 tracks (Stereo Mix, Dolby E Mix)
- Audio Sample Rate: 48 kHz
1.2 Audio Track Details:
- Track 1: Stereo Mix (Left, Right)
- Track 2: Stereo Mix (Centre, Low Frequency Effect)
- Track 3: Dolby E Mix (Left Surround, Right Surround)
- Track 4: Dolby E Mix
Dolby E Track Allocation:
- Audio Track 1: Left
- Audio Track 2: Right
- Audio Track 3: Centre
- Audio Track 4: Low Frequency Effect
- Audio Track 5: Left Surround
- Audio Track 6: Right Surround
SD TVC File Master Specifications
2.1 SD Specification:
- Container: MXF OP1A
- Frame Structure: I Frames
- Bit Rate Type: CBR
- Video Codec: IMX
- Video Bit Rate: 50 Mbit/s
- Resolution: 720×576
- Frame Rate: 25 fps
- Aspect Ratio: 4:3
- Audio Codec: PCM, Uncompressed
- Bits per Sample: 24 bits
- Audio Channels: 4 tracks (Stereo Mix)
- Audio Sample Rate: 48 kHz
2.2 Audio Track Details:
- Track 1: Stereo Mix
- Track 2: Stereo Mix
- Track 3: Stereo Mix
- Track 4: Stereo Mix
Mastering Format Requirements
- No color bar or black at the start
- TVC starts at 10.00.00.00
- Accurate duration to the frame
- Separate master files for HD and SD
Fault Parameters for Audio & Video
Vision:
- Film scratches
- Blemishes
- Grain and dirt
- Smear
- Video noise
- Incorrect gamma
- Black and white crushing
- Flare
- Color fringing
- Color cast
- Poor resolution
- Gamut errors
- Compression artifacts
- Bearding
- Excessive video drop-out
- Vertical or horizontal instability
Audio:
- Distortion
- Crackle
- Clicks
- Hum and other noise
- Hiss
- Sibilance
- Incorrect dynamic range
- Poor tonal balance
- Poor acoustics
- Phase errors
- Lip sync errors
- Inappropriate Dolby encoding
- Invalid Dolby track assignments
- Incorrect application of noise reduction
- Incorrect or missing metadata for Dolby E
OTT Platform Video Specifications
Amazon Prime
Video Specs for CTV Advertising on Amazon:
- Aspect Ratio: 16:9
- Max File Size: 500MB
- Video Length: 15 or 30 seconds
- Frame Rate: At least 15 FPS
- Bitrate: 2 MBps recommended
- File Type: Video: H.264, MPEG-2, or MPEG-4
Disney Hotstar
Video Specs for CTV Advertising on Netflix:
- Aspect Ratio: 16:9
- Video Length: 15 or 30 seconds
- Frame Rate: 23.976, 24, 25, 29.97, 30
- Bitrate: For H.264, greater than 8Mbps for 720p & 12Mbps for 1080p. For MOV, greater than 42Mbps for 720p & 80Mbps for 1080p.
- File Type: .mov, .mp4
Netflix
Video Specs for CTV Advertising on Netflix:
- Aspect Ratio: 16:9
- Video Length: 15 or 30 seconds
- Frame Rate: 23.976, 24, 25, 29.97, 30
- Bitrate: For H.264, greater than 8Mbps for 720p & 12Mbps for 1080p. For MOV, greater than 42Mbps for 720p & 80Mbps for 1080p.
- File Type: .mov, .mp4
YouTube
Video Specs for CTV Advertising on YouTube:
- Aspect Ratio: 16:9 (best quality for CTV, but they also support 4:3)
- Video Length: Skippable ads must be at least 12 seconds, but there is no maximum length. YouTube states video ads 3 minutes or less perform best. Non-skippable ads can be 15 or 20 seconds in length, depending on regional standards.
- Frame Rate: 60fps
- File Type: .mp4, .mov, .mpeg, .avi, or .asf
The Best Place for TVC and OTT Post-Production: Swastika Films, New Delhi
Adhering to the technical specifications for TV commercials broadcast in India and OTT platforms is crucial for ensuring high-quality broadcasts and compliance with standards. Whether producing HD or SD TVCs or creating ads for various OTT platforms, following.
We help in creating files from your raw files for Tv broadcasts for a charge.
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